Table Of Content

Here’s an example of a CTA button design that’s easy to spot and read, and conveys a clear benefit. An email marketing tool with an editor such as Tidio Email Marketing is a good example. It has email templates you can customize and save tons of time. Such a layout is perfect for focusing the recipient’s attention on an offer or a single piece of content. Need ideas for attention-grabbing subject lines to recover sales?
Related Guides
CHRISTOPHER STEVENS reviews Interior Design Masters With Alan Carr - Daily Mail
CHRISTOPHER STEVENS reviews Interior Design Masters With Alan Carr.
Posted: Wed, 03 Apr 2024 07:00:00 GMT [source]
Just make sure it goes with your brand identity, and you follow other best practices. For instance, bold typography should only be added to graphics and not in content to avoid rendering issues. While the products all share a similar color scheme, what's really compelling is their positioning. By strategically arranging the products, Apple was able to create visual patterns that alternate throughout the email. This approach is among the best for displaying the confidence of a brand in its products. It allows the products themselves to be the focus of the message, as well as the means through which the messaging is conveyed.
Keep It Simple and Focused
With Venngage’s Email Maker, you have access to hundreds of types of illustrations, including individual characters or vignettes like the ones used in the above newsletter. If you don’t have high-quality photos, there are many sources for royalty-free images. The COVID-19 pandemic threw everyone for a loop, but companies that were able to step up and say “We’ve got this” helped provide calm and reassurance. Even when we’re not in the midst of a global crisis, offering pro tips is an ideal way to build your credibility. A two-column format is a popular email layout design that allows you to include a couple of stories on the same page. Mixing column sizes down the length of the page is an excellent way to vary text sizes and create visual hierarchy, which is a hallmark of good design.
Give Your Content Room to Breathe

Overall, the alignment of all elements gives this example a harmonious composition that invites the recipient to take a second to appreciate the design. Below, there’s a nicely structured design with a concise copy, a stand-out heading, and lots of white space. This example exhibits one of newsletter design best practices—masterly use of white space.
What were they thinking? Hilarious photos reveal design fails that completely missed the mark - Daily Mail
What were they thinking? Hilarious photos reveal design fails that completely missed the mark.
Posted: Thu, 08 Feb 2024 08:00:00 GMT [source]
It strengthens your copy by giving it a visually appealing look and inviting readers to engage with it. We offer you the easiest way to take control of your company email signatures – set up a company-wide branded signature and run email signature marketing campaigns. West~bourne is presenting a chic, minimalist email design highlighting their product, Everyday Avocado Oil, as more than ordinary. The email is dominated by a high-resolution image of oil being poured, visually conveying the product’s quality and appeal. The design utilizes a bold, contrasting font to capture attention, while the tagline “Not your average oil” cleverly sets it apart from competitors. Thinx is a New York-based company that manufactures period underwear as an alternative to traditional feminine hygiene products.
Email template design experience

People who open your email and see a bad design will avoid reading further. This will impact your engagement rate and leave a bad impression on the reader. For example, when decorating a home, an interior designer looks for the dimensions, color schemes, layout, arrangements of furniture, and much more.
But most email programs default to displaying the sender’s name rather than their address. Creating a responsive email template is easy with Venngage’s Email Maker, which lets you make versions of your content for multiple uses, ensuring each one looks great. Responsive design refers to the way some programs handle displaying websites, images and other content depending on screen size. This helps ensure they’re getting the most out of the product, but it also helps you direct them toward certain channels. It’s also an ideal way to promote various aspects of your product or service. Email newsletters are an ideal way to engage with an external audience by offering tips that establish your authority in the industry.
End with a call to action
This type of layout is created to provide a visually stimulating experience to the readers while presenting the content in an organized manner. It can sometimes be too obvious when a company uses stock photos and it makes the content less attractive to the reader. When you have to use stock photos, use a paid service where you can find high-quality images. They have effectively utilized their brand colors by using their signature blue and white throughout the email. Also, they created contrast by using white fonts on a blue background and used a relevant and compelling image.
Email Design Templates
In this example, there are four columns to showcase more products from a new collection of clothes. This email design practice puts the content into two or more columns. Add a message that “reinforces” the subject line by providing more context. Combined with compelling copy, proper preview design can convince them to open the message. Email preview is the first moment when you can draw the recipients’ attention.
Gifs and animations can add a fun touch, but keep them compressed for quick loading. Be careful not to overload your email with too many visuals, as this can overwhelm and distract your readers. Use this template to send an email with a custom design to welcome your customers into the community and provide valuable information about your products and services. Choose a color scheme that matches your marketing strategy, brand guidelines and other communications. Use Visme's color dropper tool to select from the library of pre-made color palettes or choose your own colors using the color wheel or by copy-pasting a HEX code. Browse through Visme’s vast template library to find email design ideas that match your message, marketing strategy, brand guidelines and target audience.
It becomes bulletproof when you add a button by coding it instead of adding it as an image. That's because an image-based button won't render if the recipient has turned off the images or the client doesn't support them. But, the bulletproof button doesn't have any such drawbacks. The font size and weight should be such that readers can read the content without much effort. For better readability across all devices, font size should be readable and easy on the eyes.
Understanding how to design a marketing email means following the best design practices. The best email designs are concise, easy to read, attention-grabbing, and readable across various email clients. Here are some tips to help you improve your campaign email design. Email marketing is highly effective as long as you’re providing relevant content to your recipients.
To make your email designs accessible, use dyslexia-friendly fonts, alt text, colorblind-friendly colors, and plain text that screen readers (like the KNFB reader) can read aloud. As we have said already, accessibility is of enormous importance. Not only should websites provide a comfortable user experience for all groups of people, but also email designs. Consider these simple tips to make your digital newsletter inclusive. If recipients open an email and only see paragraphs of information, it’s likely going to be difficult to hold their attention and keep them interested in your message.
If you’re looking to launch quickly, you can try using any of the user-friendly web platforms available, or you can outsource to a freelance expert or agency. Determining the flow and structure of your site will make it easier to add copy and refine the design prior to your launch. Many websites typically consist of a “home” or landing page, an “about” page and a contact page, at a minimum. However, there are no true rules when it comes to the site mapping step. Once you choose a theme, you can begin site “mapping,” a process that we’ve detailed in the next step.
This holiday email from Apple balances white space with product displays to create a really interesting experience. There's a nice balance between text and visuals here, and the tile design makes it easy to skim through. Finally, we love that they used non-cheesy stock photos to represent their brand, which makes them more genuine and lovable from a consumer perspective. The color scheme is consistent, relying on gray for the base, and bright blue to draw attention to the logo and calls-to-action. Design visual brand experiences for your business whether you are a seasoned designer or a total novice.